The First Mistake Mompreneurs Make: Staying Quiet About Your Value

Let’s dismantle a quiet myth: being humble doesn’t mean being hidden.

One of the earliest and most costly mistakes I see from mompreneurs—especially those just getting traction—is staying too quiet about their brilliance. And yes, brilliance. I’m not talking about a shiny, overly produced version of you. I’m talking about the lived wisdom, the hard-won experience, the transformation you offer that someone else is praying for.

But here’s the thing. If you don’t name your value, people won’t know how to hire it. If you can’t articulate what you do and why it matters, even your most aligned potential client won’t know how to engage. Silence becomes your ceiling.

Now pause. I’m not shaming you for being quiet. I know the reasons you hold back. They’re not superficial. They’re protective. Maybe you were told not to “brag.” Maybe your last vulnerable post was met with silence and it stung. Maybe you’re still figuring out your message and don’t want to be seen “figuring it out” in public.

But let me offer a reframe: Your audience doesn’t need perfection. They need resonance. They need truth. They need to hear—in your words, in your tone, in your imperfect consistency—that you understand their problem and know how to walk them toward a solution.

Visibility isn’t vanity. It’s clarity.

So let’s go deeper. If you’ve been quiet about your value, ask yourself:

• What am I afraid will happen if I speak up?

• Where did I learn that being seen was dangerous?

• What proof do I already have that my work creates real results?

Start there. And then:

• Write a single paragraph about what you do and why it matters.

• Say it out loud until it feels natural.

• Share it this week—in a post, a DM, a podcast intro, a bio update.

You’re not bragging. You’re bridging. Between the person who needs you and the solution you’ve spent years becoming.

Being quiet doesn’t keep you safe. It keeps you small. And you, friend, are here to expand.